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Transforming Hospitality and Travel Startups: Where to Apply AI within a Hotel?

Gilad Berenstein makes a great observation regarding applying AI in hospitality and travel startups.  While so much focus on generative AI leads to the sexy integration of new tools, features, and enhancements, only a few focus on the opportunity that “unsexy behind-the-scenes businesses” can leverage. The term “Back-of-House Ozempic” is quite clever, touching on a […]

Transforming Hospitality and Travel Startups: Where to Apply AI within a Hotel?
A creative depiction of a posh hotel room with a hologram-like viewpoint to emphasize the application of AI in hotels.
A creative depiction of a posh hotel room with a hologram-like viewpoint to emphasize the application of AI in hotels.

Gilad Berenstein makes a great observation regarding applying AI in hospitality and travel startups. 

While so much focus on generative AI leads to the sexy integration of new tools, features, and enhancements, only a few focus on the opportunity that “unsexy behind-the-scenes businesses” can leverage. The term “Back-of-House Ozempic” is quite clever, touching on a key element that’s often missing in all the excitement and buzz that AI is currently generating. 

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