Gilad Berenstein highlights the intricate dynamics between AI innovation and its adoption within the travel industry. He discusses the nuanced realities that travel industry leaders face, from the delicate balance of trust in technology to the shifting preferences in build-versus-buy.
Central to Berenstein’s observations is the notion that cultural factors within organizations often serve as the most significant barriers to fully embracing AI. This goes beyond mere technological readiness and touches on a company’s core values, decision-making processes, and the existing risk-reward balance.
Finally, employee engagement and their alignment with AI initiatives are critical for smooth adoption. This underscores the need for a shared vision that places team members at the forefront of AI innovation.
