Transforming Hospitality and Travel Startups: Where to Apply AI within a Hotel?

Joshua Viner Author: Joshua Viner
Clock Icon 1 minute read
Update Icon May 15, 2024
A creative depiction of a posh hotel room with a hologram-like viewpoint to emphasize the application of AI in hotels.
A creative depiction of a posh hotel room with a hologram-like viewpoint to emphasize the application of AI in hotels.

Gilad Berenstein makes a great observation regarding applying AI in hospitality and travel startups. 

While so much focus on generative AI leads to the sexy integration of new tools, features, and enhancements, only a few focus on the opportunity that “unsexy behind-the-scenes businesses” can leverage. The term “Back-of-House Ozempic” is quite clever, touching on a key element that’s often missing in all the excitement and buzz that AI is currently generating. 

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Joshua Viner
Author: Joshua Viner

Travel, technology and hospitality professional with experience at Four Seasons, The Vancouver Club and Vacasa. Political Science degree from Dalhousie University and MBA from Simon Fraser University. Loves travel, hockey, jiu jitsu, kitesurfing, and table tennis.

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