The travel industry is undergoing a seismic shift, thanks to the rapid advancements in artificial intelligence (AI). In this episode of “Everything AI in Travel”, Tony Carne sits down with Tahnee Perry to delve into how AI is reshaping search behavior and what this means for travel marketers.
Watch the full discussion below:
The Rise of AI-Powered Search Tools
Traditional search engines like Google are no longer the only gateways to information. AI-driven tools such as ChatGPT and Perplexity are gaining traction, offering users interactive and conversational search experiences.
• Interactive Answers: Unlike standard search results, these AI tools provide comprehensive answers in a conversational format.
• Changing User Behavior: Users are beginning to prefer these platforms for their ability to deliver precise information quickly.
Adapting SEO Strategies for AI Search
With the advent of AI-powered search, conventional SEO tactics need a refresh. Tani Perry emphasizes the importance of restructuring your content to stay visible in this new landscape.
Focus on Structured Content
• Logical Page Layouts: Ensure your website is organized in a way that AI algorithms can easily interpret.
• Use of FAQs: Incorporate frequently asked questions to align with how chatbots source answers.
Optimize for Chatbot Queries
• Specific Keywords: Tailor your content to include keywords and phrases that users might ask a chatbot.
• Conversational Tone: Write content that mirrors natural language to improve relevance in AI-driven searches.
About Tahnee Perry
With a rich background in travel and technology, Tahnee recently launched her AI advisory, A25, aiming to help companies grow from zero to $25 million by leveraging AI technologies. She also runs a weekly newsletter, Zero to Unicorn, where she distills complex AI concepts into actionable insights.
Key Takeaways for Travel Marketers
- Embrace AI Tools: Stay updated on AI advancements to understand how they impact user behavior.
- Revamp Your Content Strategy: Adjust your website and content to be more AI-friendly.
- Stay Agile: The digital landscape is evolving; adaptability is crucial for sustained success.
Don’t Miss the Full Conversation
Curious to learn more about how artificial intelligence is transforming travel marketing? Watch the full discussion between Tony Khan and Tani Perry here and gain deeper insights into adapting your strategies for the future.
